From low-quality leads to a high-performing patient acquisition engine.

• High volume of low-quality and irrelevant leads
• Enquiries from audiences who could not afford the services
• Leads from locations far away from clinic branches
• Low conversion from enquiry to actual patient bookings
• Lack of targeting and a structured funnel strategy
• Limited scalability and unpredictable ad performance

The brand was spending on ads, but most leads did not convert into revenue.

• Built structured awareness, consideration and conversion campaigns
• Targeted high-intent audiences based on service interest
• Focused on location-based targeting around Colombo branches
• Optimised campaigns to prioritise lead quality over volume
• Continuous testing and weekly optimisation

• Customer testimonial-based video ads
• Educational content explaining Hijama and wellness benefits
• Religious and value-driven messaging to build trust
• Price-focused and offer-based conversion creatives
• UGC-style videos to improve relatability
• Niche-based creatives for different treatment programs

We also introduced a dedicated content creator to produce authentic video content promoting QHC services.

The brand transitioned from quantity-focused lead generation to a high-quality, conversion-driven acquisition system.

• A predictable and scalable lead generation system
• Higher revenue through quality patient acquisition
• Stronger brand trust and credibility
• Increased reliance on digital as a key growth channel
• Sustainable long-term marketing performance