
Travelco Holidays is a fast-growing travel company specializing in group tours and international travel experiences. Their tours run throughout the year, covering popular destinations and curated travel experiences.
Travelco relies heavily on digital demand generation to drive travel bookings for group and private tours throughout the year.
Travel companies face a unique challenge in Sri Lanka. Travelco needed a way to:
This combination created a continuous demand generation engine for Travelco.
From September 2025 to February 2026, the campaigns generated:
Introduced destinations and travel experiences to new audiences.
Built familiarity with Travelco's brand through content and travel visuals.
Captured travel inquiries directly through Meta forms.
Enabled immediate conversations with the sales team.
This structure helped Travelco maintain a steady pipeline of travel inquiries.
To capture attention in crowded social feeds, we focused heavily on creative production:
All creatives followed strict brand guidelines to maintain a recognizable identity across platforms.
Short-form video played a key role in driving engagement. We produced employee-generated content covering group tour promotions, offers & travel promotions, and storytelling - increasing engagement, boosting organic reach and improving ad performance.
Entrepreneur's Lens is a social media content series created to highlight the importance of travel in the life of an entrepreneur and how it shapes ideas, mindset and business growth.
The first episode features Shevon Perera, Founder of Mongolian Street Restaurants in Sri Lanka, sharing how his travel experiences played a key role in building a successful restaurant chain that brings authentic Mongolian cuisine to the Sri Lankan community.
As the creative crew, we visited the location, filmed the full story and handled the editing and post-production - plus short-form highlights cut from the full-length YouTube episode.
The combination of paid campaigns and consistent content strengthened Travelco's position as a recognizable travel brand. Current social footprint:
Travel advertising requires long-term consistency, not short bursts. Over time, campaigns expanded to support multiple destinations, tour schedules and audience segments.
Consistent campaigns sustained Travelco's presence within the Meta ecosystem, ensuring strong visibility and a significant share of audience attention in the travel market.
Across the campaign period analyzed (September 2025 – February 2026):
I'm really happy with the work 10X Creative did for us! Their team made our ads way more effective, and we saw a big jump in new customers. The graphics they designed looked awesome and made our brand stand out. Plus, the videos they created were super professional and got a lot of attention online.
Everyone was friendly and easy to talk to - they always kept us in the loop. I'd definitely recommend them if you need help with digital advertising, graphics, or videos.
Zanfer SheriffFounder & CEO, Travelco HolidaysWe build systems that drive consistent growth. Tell us about your goals.
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